Home Base Business:  How to Advertise, Market and Promote your Website In A Cost-Effective Manner

You've taken the first challenge by establishing a Home Base Business.  You're now in business for yourself either full-time or part-time.  Let us be one of the first to congratulate you.  Well done!  

It takes courage to venture out into not so friendly waters, especially in our current economic times.  We were in the EXACT same position as you about 5 years ago.  We too are familiar with some of the challenges and emotions that you are going through on a daily basis.   If we have one solid piece of advice for you, it is to build your business model on a solid foundation as soon as you can, preferably today if you haven't already done so.

One of the most challenging issues that you are or will be faced with is "When, Where and How to advertise, market or promote your Home Base Business (Website).  As entrepreneurs we know and understand this challenge and just like you, each and everyday we look for ways to promote our business model in a cost effective manner.  We know that one of the greatest challenges that you must overcome is getting quality traffic to your website.  Let us share a few common facts that deal with advertising and promoting your website in a cost-effective manner over the Internet.

Shocking Facts

 

If you were thinking about trying to promote your website yourself, Consider These Facts:

Can you really afford to become one of these statistics? Don't leave the success of your business to chance. 

Hard cold Fact: Your search engine ranking can make or break your Internet business.  Over 90% of Internet Businesses fail not because they don't have a fanatic product or service to offer.  Homebase businesses fail because they aren't able to get quality traffic to their websites, which in turns translates, into NO SALES.  Does this sound familiar?  Are you a Webmaster who is confident in their product or service but due to your inability to get traffic (visitors) to your site you are doomed to fail?

You are not alone.  The majority of Webmasters are in this position:  "You have your web site designed and have sorted out the maintenance.  Now you're waiting, waiting, and waiting for the business to roll in, but there's one small problem.... No one knows you exist!" No one has never heard of Widget.com except you and your friends.  You are no probably thinking really bad thoughts about running a Internet Business. How much money and time you have poured into your Home Base Business.  You are probably checking your server logs everyday,  looking to see how many hits you received yesterday.  As time passes on and you become an experienced Webmaster you will know it's NOT the hits that are important "It's the Sales Stupid!" You need a professional company to help you promote your business, unless you want to become a statistic!  Getting onto the world's search engines and high in their listings doesn't just happen. You have to be put there! 

You must make sure that your website is totally search engine optimized before you submit it.  This is one of the most common mistakes that Webmasters make.  They are in such a hurry to submit their site(s) to the search engines and they don't have a clue what they (search engines) are looking for in order to rate and rank their sites.  Folks there is no hurry.  Or I should say there shouldn't be a hurry to submit your improper site. Time is on your side.  Many Web Masters hand submit their sites and haven't even checked to see if their META Tags are formatted properly, or worst yet they submit a site that do not contain a single meta tag. It normally takes 4-8 weeks before your site is even included in the major players index. There are ways around this process. Unless you use a professional or experienced Website Submission service, you will be forced to play the waiting game.  

Why would you want to use a Website submission service?  For the simple fact that Improper Website Promotion and Marketing will be the determining factors of your sites success.  Do you know that search engines change their algorithms almost every month? Do you know what algorithms are and why they are important to search engines?  Are you aware that each search engine uses different algorithms in determining how to index and rank sites?  You need to know that no two search engines are alike.  Are your web pages set-up and designed to be indexed for Yahoo, Google, Hotbot, Netscape or Ask Jeeves? Are you trying to get your web pages crawled by Yahoo's spider but your pages algorithm's have been designed to be indexed by Hotbot's spider?  Have you designed your website to fail before you submit it for indexing?

Folks, these are the very reasons why 84% of these sites ever get indexed and included in the major search engines or directories.  More importantly why 94% of those that do get indexed are so deeply buried on pages like  #79 on Google's site that no one is ever going to take the time to find them.   If you are in this sinking boat don't panic there is help and it's on the way!  Every link on this page, which we are providing you, has been tested and proven by our clients and us.

KlickonUSA.com is one of the TOP Leaders in the Pay Per Click Search Engine Advertising Industry.  You're reading this information is testimony to this fact.  Better yet, simply take a look here at our TOP positions and you will see that we are poised to provide creditable solutions to your advertising and marketing problems.  We are in the #1,2, or # positions for all of our MAJOR indexed keywords.  We know exactly what you are going through...Simply because we have been down the same road your traveling.  When we first started our Internet business we literally spent, not wasted, thousands of dollars on Non-effective marketing campaigns.  

One type of marketing campaign that we did NOT try and that was E-mail marketing.   One of the primary things that we learned early on was "Treat your potential customers the way you would want to be treated."  We hate receiving unsolicited email.  No we detested it and still do.  There is absolutely NO benefit at all with using unsolicited Email Marketing campaigns to promote your business.  You might as well go to a Printer have them print up a bunch of flyers for your business and then head out to the local shopping mall and place those flyers on people cars.  We have heard horror stories about Internet Service Providers canceling without notice the hosting and email accounts of companies using this service to promote their business.  You seriously risk the chance of potential clients boycotting your site if you choose to use or send unsolicited emails.  If you read further we will show you how to use email advertising effectively no spam or unsolicitation involved.

If you are going to advertising and marketing your Internet Business successfully you need to first have the tools necessary to accomplish the task.  We have the tools you need to get your web pages in solid search engine optimization order.  More importantly our services are provided at a fraction of the cost with added benefits and guaranteed results.  Not only do Home Base Business Owner's have to worry about when, where and how to spend their advertising dollars, this is an issue on the hearts and minds of everyone involved in business management.  Your largest expense next to payroll is Advertising, Marketing Research and Development (R&D).  You must have a system in place where you are obtaining a high Return On Investment (ROI) for the money you are investing towards your website promotion budget.  This is exactly why many entrepreneurs are turning to Pay Per Click Advertising (PPC Advertising) to promote their website in a cost effective manner and at the same time maintain total control over their advertising budget.  Small companies to large corporations use this form of advertising.

Continue this series with Part 2 How to Advertise your Internet Homebase business. We talk about other techniques to help you promote your site.

Increase Website Traffic-Learn how to Increase Website Traffic for your Internet Business effectively.

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