KlickonUSA.com Pay Per Click Advertising Tip of the Week!
How to get quality traffic and leads to your website with
Pay Per Click
Search Engines (PPC)
We have received tons of request and questions that relate to Pay Per Click
Search Engine Advertising and Website promotions. So we decided to take some of the most
popular questions and answer them for those Webmasters who visit
our website and want to learn how to increase search engine ranking and gain quality traffic.
Q: What makes Pay per click search
engine advertising (PPC advertising) so effective
and why should I consider this method for marketing my website?
A: Pay Per Click Search Engine Advertising (PPC) (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results. You pay only when a someone clicks on your listing and connects to your site. You don’t pay to list, you only pay for clicks or click
throughs. There is nothing more cost-effective than
Pay Per Click Advertising. An account with a PPC search engine is a great way to drive targeted traffic to your site because
you only pay for actual clicks to your site. It is risk free and a cheaper alternative to listing with the bigger search engines. Search engines like AltaVista, Yahoo and Google get lots of traffic but they are expensive. For example, with Google it will cost you $1500 for keywords per month with a three month minimum, so that’s $4500 with no clicks guaranteed.
Another benefit of pay-per-click engines is instant traffic. Achieving
high rankings may take a long time on sites such as Yahoo and Google, but with
pay per click engines people find you immediately after you set up your
account and your bidding request is approved.
PPC search engine advertising allows for
immediate placement, with minimal effort, at a very reasonable cost. You to select
the keywords, terms and phrases that best describe your website and you choose
how much you would like to pay every time someone clicks onto your website.
These are quality leads or specialized leads. I say quality leads
because your potential visitors have already done their research in terms of
visiting PPC search engines and
have conducted a search for the keywords that best describes the information they are
seeking. Theoretically your potential clients will be coming to your site with
the intentions of obtaining information or purchasing a product or service that
they are interested in. Half of the battle is already over! You didn't
seek out these potential clients through unsolicited resources such as email
spam. These
clients are coming directly to your website because you have effectively advertised and
marketed your information, product or service on a Pay Per Click Search
Engine by bidding on the keywords that
best describes what you have to offer and more importantly, what these potential
clients are searching for.
What makes Pay
per click advertising so effective is that you have TOTAL control over how
much you want to spend on your advertising budget. The more you bid, the
more exposure you will receive by ranking higher in search results. Most
PPC Search engines like Klickonusa.com let you start your initial keyword
bidding at .01 cent. That's a penny for each keyword you select. If
your keywords cost .01 cent then each time a potential client clicks on your
advertisement it cost your .01 cent for that lead. The object of the game is to
select those keywords that best describe the marketing sector you are trying to
reach. Take a look at your website and look at it from a visitor's point of view
and see which keywords they would use if they were viewing your website.
Then bid appropriately on those keywords.
A good PPC search engine will give you the
following options:
- Current stats on your account usage. You
should be able to review your stats log and see:
A. Account balance. Your stats
should tell your balance (funds remaining), which keywords have been used,
average cost per day and estimated days before your account will be depleted.
2. Give you
the options of managing your account 24 hours a day, 7 days a week. This
also means searching for keywords, terms or phrases that are being used on that
search engine. You want to pay special attention to the keywords, terms or
phrases used by your competitors. You can determine that by doing searches on
keywords that matches the keywords, terms or phrases you are or want to
use. Depending on your budget you may want to outbid your
competitor for popular keywords, terms or phrases. From your account you
will be able to tell which terms, or phrases that are being search on. Obviously,
if you have a keyword, term or phrase what is not receiving traffic they you
should consider deleting that keyword, term or phrase and/or bidding higher on
keywords, terms, or phrases that are delivering you more traffic. Your PPC
service should also give you to option of becoming the top bidder on any
keyword, term or phrase or all of your keywords with just one touch.
3. Any
funds NOT use at the end of the month should
remain in your account and not forfeited due to non-usage. Your funds
should only deplete due to searches made on your keywords.
Additional benefits:
- You only pay for actual clicks to your site,
not for "page impressions." Page impressions refers to the
number of times someone has seen your ad or listing in the results.
- You don't have to worry about your ranking
dropping because the free search engines have changed their algorithms. You
have total control over how and where your sites ranks.
- You can obtain immediate TOP ranking just by
bidding on keywords. You don't have to wait weeks before your site is
listed. You also don't have worry if your site has been optimized properly.
You can see why Pay Per Click Advertising has
become the #1 business solution for website promotion. It doesn't matter if your
marketing budget is large or small, this type of service offers you a tremendous
amount of flexibility. You have total control over when and how much money you
are spending on promoting your business. At your fingertips you will the
resources that give you clear marketing feedback on how effective your campaign
is. You also have the option of adjust that campaign at a moments notice.
Whether you're selling a product or service you should seriously consider
utilizing this type of service to manage your advertising
budget.
Next week's question deals with
Link popularity! To obtain HIGH ranking on search engines you need to know
how to effectively use reciprocal linking, what to do and what NOT to do!
We'll see you then.
The "Tip of the
Week" is updated each Tuesday. Make sure you come back and
visit us. It is our goal to provide you with information and resources
that will help any Webmasters develop and implement quality search engine optimization
techniques, website advertising/marketing resources and more.
Obtain more information on Pay
Per Click Search Engine Advertising and the tools to help you get guaranteed traffic.
Next week's question continues with
Link popularity part 1. To obtain HIGH ranking on search engines you need to know
how to effectively use reciprocal linking, what to do and what NOT to do! We'll see you then.
If you have a tip, question, comment or suggestion that you would like us to
address please contact us by email.
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