KlickonUSA.com Pay Per Click Advertising Tip of the Week!
How to get quality traffic and leads to your website with Pay Per Click Search Engines (PPC)
We have received tons of request and questions that relate to Pay Per Click Search Engine Advertising and Website promotions. So we decided to take some of the most popular questions and answer them for those Webmasters who visit our website and want to learn how to increase search engine ranking and gain quality traffic.
Q: What makes Pay per click search engine advertising (PPC advertising) so effective and why should I consider this method for marketing my website?
A: Pay Per Click Search Engine Advertising (PPC) (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results. You pay only when a someone clicks on your listing and connects to your site. You donít pay to list, you only pay for clicks or click throughs. There is nothing more cost-effective than Pay Per Click Advertising. An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. It is risk free and a cheaper alternative to listing with the bigger search engines. Search engines like AltaVista, Yahoo and Google get lots of traffic but they are expensive. For example, with Google it will cost you $1500 for keywords per month with a three month minimum, so thatís $4500 with no clicks guaranteed. Another benefit of pay-per-click engines is instant traffic. Achieving high rankings may take a long time on sites such as Yahoo and Google, but with pay per click engines people find you immediately after you set up your account and your bidding request is approved.
PPC search engine advertising allows for immediate placement, with minimal effort, at a very reasonable cost. You to select the keywords, terms and phrases that best describe your website and you choose how much you would like to pay every time someone clicks onto your website. These are quality leads or specialized leads. I say quality leads because your potential visitors have already done their research in terms of visiting PPC search engines and have conducted a search for the keywords that best describes the information they are seeking. Theoretically your potential clients will be coming to your site with the intentions of obtaining information or purchasing a product or service that they are interested in. Half of the battle is already over! You didn't seek out these potential clients through unsolicited resources such as email spam. These clients are coming directly to your website because you have effectively advertised and marketed your information, product or service on a Pay Per Click Search Engine by bidding on the keywords that best describes what you have to offer and more importantly, what these potential clients are searching for.
What makes Pay per click advertising so effective is that you have TOTAL control over how much you want to spend on your advertising budget. The more you bid, the more exposure you will receive by ranking higher in search results. Most PPC Search engines like Klickonusa.com let you start your initial keyword bidding at .01 cent. That's a penny for each keyword you select. If your keywords cost .01 cent then each time a potential client clicks on your advertisement it cost your .01 cent for that lead. The object of the game is to select those keywords that best describe the marketing sector you are trying to reach. Take a look at your website and look at it from a visitor's point of view and see which keywords they would use if they were viewing your website. Then bid appropriately on those keywords.
A good PPC search engine will give you the following options:
2. Give you the options of managing your account 24 hours a day, 7 days a week. This also means searching for keywords, terms or phrases that are being used on that search engine. You want to pay special attention to the keywords, terms or phrases used by your competitors. You can determine that by doing searches on keywords that matches the keywords, terms or phrases you are or want to use. Depending on your budget you may want to outbid your competitor for popular keywords, terms or phrases. From your account you will be able to tell which terms, or phrases that are being search on. Obviously, if you have a keyword, term or phrase what is not receiving traffic they you should consider deleting that keyword, term or phrase and/or bidding higher on keywords, terms, or phrases that are delivering you more traffic. Your PPC service should also give you to option of becoming the top bidder on any keyword, term or phrase or all of your keywords with just one touch.
3. Any funds NOT use at the end of the month should remain in your account and not forfeited due to non-usage. Your funds should only deplete due to searches made on your keywords.
You can see why Pay Per Click Advertising has become the #1 business solution for website promotion. It doesn't matter if your marketing budget is large or small, this type of service offers you a tremendous amount of flexibility. You have total control over when and how much money you are spending on promoting your business. At your fingertips you will the resources that give you clear marketing feedback on how effective your campaign is. You also have the option of adjust that campaign at a moments notice. Whether you're selling a product or service you should seriously consider utilizing this type of service to manage your advertising budget.
Next week's question deals with Link popularity! To obtain HIGH ranking on search engines you need to know how to effectively use reciprocal linking, what to do and what NOT to do! We'll see you then.
The "Tip of the Week" is updated each Tuesday. Make sure you come back and visit us. It is our goal to provide you with information and resources that will help any Webmasters develop and implement quality search engine optimization techniques, website advertising/marketing resources and more.
Obtain more information on Pay Per Click Search Engine Advertising and the tools to help you get guaranteed traffic.
Next week's question continues with Link popularity part 1. To obtain HIGH ranking on search engines you need to know how to effectively use reciprocal linking, what to do and what NOT to do! We'll see you then.
If you have a tip, question, comment or suggestion that you would like us to address please contact us by email.
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