"The Traffic Scout"
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As always we would like to welcome back our long time subscribers and welcome in all new subscribers. We hope that you had an stress free and profitable 2 weeks. In our last issue we talked about "The 10 most common mistakes that Net-entrepreneurs make in promoting their websites." This week's issue will deal with Link Popularity and it's importance on increasing your Search Engine rankings. A topic that every Webmaster should pay attention too.
We'll that's all I have to say. Enjoy the issue and I look forward to answering your questions and feedback. As always we asked that you take a look at the products and services of our sponsors. They along with you help make this "The Traffic Scout" possible. Support us by supporting them.
See you in 2 weeks! Wishing you all the best!
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***Contents
The Art of Link Popularity 101 Part 1- How to effectively increase your ranking with search engines
We have received tons of request and questions from Net-entrepreneurs that relate to Search Engine Ranking Position or commonly known to webmasters as SERP's. So we decided to take some of the most popular questions in this issue and answer them for those who visit our website, subscribe to "The Traffic Scout" and want to learn how to increase search engine ranking and generate quality traffic, because we always say "The road to our success is paved with Quality Traffic!" and trust me I know you all are "scouting" for it.
Here is a question from one of our subscribers:
Q: How important are the quality of links that point to and from my website? Does this play a role in how I am ranked by search engines?
A: The Art of Linking Popularity 101. This question is so vast that we are going to break it down into a 2 or 3 part series. However, the short answer is: You can have thousands of pages linking to your website but if they do not contain or say the right things about your site or if the links are not related at all to the theme or subject of your site then those links may not help. In fact, they could very well be damaging to your Search Engine Ranking Position (SERP) on the major search engines.
Here is a likely scenario that I am sure one of my subscribers has faced:
One month your website has very good rankings and because you failed to do your homework and subscribed to a link farm (big mistake) with the grand desires of obtaining a higher ranking on the popular search engines, the next month your website vanishes from Google or Yahoo without a trace. Think it can't happen to you? Just try linking up with a link farm or FFA (Free for All) network that has been banned by Google or Yahoo and when the friendly Googlebot spider comes along to index your website you may see "fiction" become "fact."
For those newly appointed Webmasters a Link Farm can be classified as:
Pages which are designed for the sole purpose of gaining link popularity. They are pages without any content. Pages mainly consisting of links.
Here's what happens on link farms. People signup and add their URL to a list or webpage that consist of hundreds of other website URLS. They then agree to upload those links or pages to their website. These innocent people are told that having more links pointing to your website will help you receive higher ranking. What they don't tell you is that this practice is banned and illegal with most search engines. Some of the more advanced Link Farms have really nice looking web pages, but the content and the purpose is still the same "to TRY to trick the search engines into thinking that they have tons of reciprocal links with other websites.
This method of linking was effective in the past. However, search engines today have become wiser to the tricks of the trade and will penalize sites that are linked by known Link Farms. What does this mean. (1) Your site may be banned from being listed and/or (2) the Link Farms links may not be included for the purpose of ranking your site. These two reasons alone should discourage you from participating or associating your site with Link Farms. If you have participated or have links associated with this type of service on your server I strongly suggest that you removed those pages from your site immediately. If you have signed up with a Link Farm service then get your website's URL removed from those site(s) immediately. Cleanup your site before it's too late. This form of linking may very well be the reason why your website is not getting solid rankings with the major search engines. Once your domain or web page is banned from a major search engine it is extremely hard. Let me rephrase that...almost impossible to get your site back into their index. Like most people, search engines figure if you used illegal activities in the past what will stop you from using illegal activities in the future? It's not their vault that you didn't take the time to read their FAQ or submission policies regarding what is acceptable in terms of listing your site.
Folks today it is not "He/She with the most links win." The reality of today with regards to search engine ranking is "He/She with the most relevant links wins." What do I mean when I say that you ask? The "Art of Linking" is in fact just that, an art! Not only is it important with who you are linking to and vice versa, but it is just as important to make sure your inbound links (meaning links coming from other sites) have titles and descriptions that best describes your keywords, terms or phrases. I don't want to make light of the fact that getting a high ranking non-related website to add your link on their site isn't important, that is not the case. Having a high ranking site will added value to helping your ranking, but having a lower or equal ranking site that shares the same type of web content as your site will have a greater impact when it comes to evaluating your links.
The Ultimate Internet Marketing Robot
3 Important Link Popularity Tips
Here are some important tips in gaining the upper hand on your competition and legal methods to increase your search engine ranking with link popularity:
-
Stay away from Link Farms and FFA's. Remove any association with these entities from your website, if they are present.
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Take a look at your current links partners and see if their titles and descriptions of YOUR website best describes the keywords terms of phrases that you are using with the major search engines. If not, then I suggest that you:
- Make sure that all of your links are functional links i.e. your website is free of dead links. Visitors as well as search engines hate dead links. How do you feel when you visit a site and it is clutter with dead links? Having dead links on your website let's the visitor know that (1) your information is outdated and (2) you are not maintaining an up to date site. Just as the search engines index your site every month (hopefully more often then that) looking for new and fresh content, as a Webmaster one of your responsibilities should be each month is to ensure that the links that are featured on your site are functional and serve their purpose.
A. Contact your link partners and kindly ask them to update your link and description with a description that you have developed that best describes your websites, it's benefits and features. Email each of your Link Partner's Webmaster and have them update your links.
B. If you have a Link Directory like our website, where potential visitors visit your website for the purpose of linking to you, make sure that the link and it's description are updated as well. Take the time and develop a good title and description because you don't want to keep having your link partners update their links often. Most serious Webmasters are extremely business doing "Webmaster task" like answering questions, adding new link resources, checking for broken links, or link errors, writing weekly newsletters, etc just to name a few.
Now you've applied the first 3 tips and it's time to get core of link popularity with the aim of legally increasing your search engine ranking. You've updated your links and descriptions. If necessary you've contacted your link partners and had them make the necessary corrections to your links. You've done your "Spring Cleaning" of your site and either corrected or deleted any dead links. Remember, checking for dead links should be at minimum a monthly task for any serious Webmaster. Your customers will appreciate visiting a website that has fresh and up to date content and search engines when indexing your site won't be reporting or trying to attempt to visit sites that are not operational. One word of caution:
Just because a site is not functional when you attempt to access it does not make it a dead link. You need to keep in mind that severs are down for many reasons such as maintenance, upgrades and hardware or software failure. Do not delete a site simply because you can't access it at that moment. Try to visit the site at a later time or day. If it is still not functional then consider removing it. The last thing that you want to do is remove a link partner because their server was down.
In theory in order for you to gain a higher ranking on your competition you must: (1) have more valuable web content (2) have more relevant links pointing to your site then theirs and (3) have a website that is optimized in such a way that the theme, content, keywords, title, Meta tags, and descriptions are formatted properly.
Obviously, we are discussing item number two, which is "Having more relevant links pointing to your site then their competition." I spend a great deal of time visiting and analyzing websites. When I evaluate a website for inclusion in our Link Directory one of the things that I currently look for is what do other people and more importantly what do other search engines say about that site. How do I do that? I'll tell you in the next issue.
This is probably a good place to end part one on Link popularity here. Take some time and review the 3 important points that I have outline and make the necessary corrections to your website. The Internet Marketing Robot is a wonderful tool that you can use to implement the 3 Important Tips. It's totally FREE and next issue I'm going to show you how to use it and how the Internet Marketing Robot will help increase traffic to your website. So make sure you download your copy today.
Next Issue of "The Traffic Scout" continues with Link popularity part 2. To obtain HIGH ranking on search engines you need to know how to effectively use reciprocal linking, what to do and what NOT to do! We'll see you then.
It is our goal to provide you with current information and resources that will help all Webmasters implement and develop quality search engine optimization techniques, website advertising/marketing resources and more.
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